If you noticed more pink on the bikes over the past month, that’s because guests were participating in our first annual month of Cadence Against Cancer. October is Breast Cancer Awareness month, and Cadence wanted to take the opportunity to support those who have struggled with breast cancer and to bring awareness to the disease.
Every time a rider wore pink, Cadence donated $1 to breast cancer research. 158 people showed up to ride in their pink work out gear, and not only did Cadence donate in their honour, but Basic Baby Co. showed their support for the cause by matching $100 of that with their own donation! We love this local company that has the health and wellness of women at the heart of their business.
Perhaps even more special than the donations is the fact that any rider whose life has been touched by this disease could look to pink riders in the room and feel support. Sometimes a big difference can be made by the simple reminder that you’re not alone. Cadence is a place of community where we hope you always feels supported; whether you’re having a great day or a rough day, whether you’re celebrating, struggling, or facing something that seems insurmountable in the moment, you can always come for a ride and know that you’re being held up by the people around you. Wearing pink throughout October was our small way of bringing awareness to breast cancer while reminding everybody that you’re part of a community that cares.
In addition to wearing pink, we sold some swag designed by Emma Hands Design. All proceeds from the Tough Titties bags, prints, and pins have also gone towards breast cancer research. We love this local designer (you probably know her from around the studio!) and adore these products she designed exclusively for Cadence Against Cancer. They are sure to be conversation starters when you’re out and about!
The statistics on breast cancer tell us that most of us have been or will be touched by it at some point. 1 in 8 women will be diagnosed with breast cancer in their lifetime. An estimated 26,300 Canadian women and 230 Canadian men will be diagnosed with breast cancer this year. That’s 72 women in Canada every day who receive the dreaded diagnosis. Support, education, and awareness are so important in helping these women stay positive as they face this disease.
Our community showed amazing support and love throughout our first ever month of Cadence Against Cancer. We are so proud to be part of a community that prioritizes healthy bodies and healthy minds, and that comes together for causes that matter!